Case studies are a great content marketing strategy that proves a company's legitimacy and message authenticity. It's the most powerful for 48% of Australian content marketers. When done correctly, a case study may strengthen connections with existing clients and wow prospects, providing a high return on a minimal cost.
It's a business and customer investment. By validating your brand, the consumer entrusts you with theirs, yet too frequently, we encounter B2B case studies that miss the point, skimp on information, or look unprofessional.
With these five suggestions, you can create a case study that both your organization and consumer can be proud of.
1. Write a flawless proposal
You may be responsible for writing the case study, but you likely have a high-level grasp of the material and no prior experience with the customer. The client knows trusts and wants to complement their account manager. Thus, they should propose a case study and oversee the entire process.
A clear brief is essential. Outline the case study's major objectives and ask brief questions to get the necessary data. Guide your speaker through the challenges, consultation, solutions, and outcomes. Slim down the narrative. The months spent courting the customer at trade fairs, meetings, and over the phone resulted in a major transaction for the company and the sales team, but it doesn't make for great reading (sorry!).
2. Make your procedure foolproof
Sales rule #1? Customers always win. What if they challenge the use of their name, a quotation, or a picture in a public testimonial they permitted, but you didn't document or explain? A case study should be a good experience and relationship-building exercise with the client. You don't want to leave the process with a disappointed contact that started as the business's biggest supporter.
With the appropriate actions, this may be avoided, and consumers will leave praising the outcomes accomplished together and wishing them well. Transparency is key. Whether you are communicating directly with the customer or through their account manager, make sure they have a clear and documented outline of the case study process, including the purpose of the story and where it will be displayed, what you need to complete the story and how you plan to extract it (this is a good time to share your new and improved briefing document!), the approval process, and timescales.
Next, keep customers informed. Let the client know if your case study is taking longer than expected. If you lose momentum, it may never be authorized.
3. Quote clients
Content marketing loves case studies. A rare chance to explain your company's USPs and benefits - the "don't just take our word for it" clincher. Case studies let customers speak. Don't steal the show. When writing your case study help online, quote the client wherever feasible. Don't be scared to use a creative license if straight quotations require editing; the representative will appreciate it. You've previously polished your procedure and told them what to anticipate, including final clearance before any content is released.
4. Results matter
This is vital. The customer finds the staff responsive and the solution easy to use, cost-effective, and efficient. What's the bottom line? Clients care about results. Real. How much time, money, and space did the solution save the customer? How has it affected customer success? How is the service or experience better? Identify the customer's difficulty and explain how your service helped and by how much.
5. Spend on design
Case studies need both your and your customer's attention. It would be a pity to lose all your hard work on an unattractive or amateurish template. You owe your customer and business the best of both. Whether in print or online, design is crucial to captivating and capturing your audience's attention. Use photographs showing your spokesperson, industry, and solution in action. Use infographics and iconography to highlight essential story elements, and arrange the material so readers can explore the industry, difficulty, solution, and outcomes.
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